Search Engine Optimization For Dentist Offices

Do dentists need SEO?

Yes.

Think of SEO as a long-term strategy to attract new patients. Whereas pay-per click advertising will help you show up to customers immediately, SEO will ensure that you continue showing up for a long time — without paying Google, Facebook, and others to do so.

So what is SEO? Put simply, it’s the practice of optimizing the text and structure of your website to make it more likely that you’ll appear on a search engine results page (also known as a SERP). For example, here’s what appears when you Google “best dentists near me” in Stamford, CT:

Dental SEO company

If your website isn’t appearing on the top,
IT DOESN’T MATTER
if you’re the best dentist in the world,
because you’re not attracting patients.

An SEO strategy suited to your dental practice

Not every dental office is the same. Some need more SEO than others; some need to focus on different keywords. If most of your income comes from cosmetic dentistry, it’s a good idea to focus your efforts there. If you specialize in family dentistry, your approach may be different. Likewise, approaches should vary based on geographic area.
Here at Next Digital Dental, we’ll work closely with you to develop a comprehensive strategy that fits your needs, location, and budget:

SEO Audit

Conduct an SEO audit to identify missing or broken links, missing titles, irrelevant or insufficient content, slow-loading pages, and other possible problems that prevent the website from getting higher page ranking.

Content

Create original, unique, relevant, interesting and compelling content that aim to increase site traffic, engage users on the site, and increase a website’s quality scores and page ranking on major search engines.

User Experience

Optimize a website to make it mobile-friendly and provide great user experience for those who are using their smartphones to access the web. This was made mandatory in recent search engine updates.

Optimization

Optimize the technical elements of a website to make it more user-friendly.

  • Optimize a website to make it mobile-friendly and provide great user experience for those who are using their smartphones to access the web. This was made mandatory in recent search engine updates.

Links

Build links within the website to allow easy navigation, establish information structure, and spread relevance and traffic to other web pages.

Backlinks

Develop quality backlinks on relevant sites to promote product and website awareness and increase a website’s quality scores and page rank.

Build links within the website to allow easy navigation, establish information structure, and spread relevance and traffic to other web pages.

Directory Listing

Get the site listed on legitimate directories to increase its exposure and increase its page ranking.

Social Media

Boost SEO and page rank with the strategic use of social media sites.

On site

  • Meta Keywords, Description and Robots tags
  • Title Tags
  • Body Text
  • The first sentence in the body text and the first words used per sentence
  • The URL
  • The H1 and H2 Texts
  • Same Site Link Texts
  • Same-Site Link URLs
  • Outbound Link Text
  • IMG Alt Tags
  • Keyword Density

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