Do dentists need SEO?
Think of SEO as a long-term strategy to attract new patients. Whereas pay-per click advertising will help you show up to customers immediately, SEO will ensure that you continue showing up for a long time — without paying Google, Facebook, and others to do so.
So what is SEO? Put simply, it’s the practice of optimizing the text and structure of your website to make it more likely that you’ll appear on a search engine results page (also known as a SERP). For example, here’s what appears when you Google “best dentists near me” in Stamford, CT: