Pay-per click (PPC) is a form of advertising where a business — in this case, a dental practice — pays a platform (such as Facebook or Google) based on how often users click on their ads. When implemented and tested correctly, PPC advertising can be highly effective at getting new patients to your dental practices.
Why does a dentist need pay-per click advertising?
You might be thinking you don’t need a good PPC strategy for dentists at your practice. Unfortunately, you’re wrong! These days it’s nearly impossible to get your name out there without paying for a few ads. Just look at the example to the right: this is all you can see when you Google “local dentist” in Stamford, CT.
Every single result that you can see on this search page is a paid ad — that means more exposure and a better chance of business for the dentists who chose to advertise.
The good news is that with Next Digital Dental, you’ll be able to craft a highly targeted strategy that maximizes ROI and gets new patients through your doors as quickly as possible.
An example of pay-per click advertising for dentists
Our Pay Per Click Services
PPC Audits
The ground floor of working any system is an audit, and we will cover all aspects, helping you customize your ultimate goals.
Bing Advertising
Our experts have the know-how to utilize Bing’s PPC platform best.
Social Advertising
Paid social campaigns can propel your audience towards your goals.
Display Advertising
Display ads zero in on an established audience for your product.
Google AdWords
Our experts are well versed in AdWords, thus saving you time and money hiring an outside professional.
Remarketing & Retargeting
The biggest difference between retargeting and remarketing is the strategy that’s used to reach potential customers who have left your website without making a purchase. While retargeting typically relies on cookies dropping ads, remarketing usually uses email. So, remarketing collects a user’s information, and then uses it later to send them an email (or, in the days of old, direct mail).
What is included?
- PPC campaigns strategy
- Keyword research and analysis
- Ad content development
- Ad design
- Campaign creation and set-up
- Bid management and ROI tracking
- Development and optimization of landing pages
- Integration with Analytics
- Campaign management and analysis
We provide monthly or weekly reports on your campaign and also creating ranking reports so you can see where your money is going.
Our expert team is ready for your phone call or email and are here to help.
With our help, you can achieve your objectives.
